It is telling that Google today celebrates the so-called Earth Day instead of one of Western civilization's greatest writers.
In Don Quixote, Cervantes makes fun of "fighting against windmills." But I say, if the issue is important enough, pound away at those windmills. Eventually, they may break.
Remember what Dale Carnegie once said:
Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all.