Adams had a serious marketing problem. He had to persuade people that reduced taxes and lower tea prices were a threat to liberty. This was a hard sell. But Adams was up to it. He ignored the obvious: low taxes and low prices are a good thing. Instead, he warned readers that Parliament could close every port. He also skipped over the reason why the Parliament closed the port: protesters had thrown private property into the water. In today's money, this was over a million dollars' worth of tea.